Streets Ahead Property Services
[Agency Name]
Postcodes covered: [e.g. KT17, KT19]
Today's alerts
This week
For sale
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How to get the most from your dashboard
Your dashboard is updated every morning with new opportunities across your postcode districts. Use the guide below to understand what each tab means and how to act on it.
Check Daily Focus first
Start here every morning. It summarises all trigger events overnight so you can see at a glance what's changed and who to contact today.
Download and act
Use the Download CSV button on any tab to get a clean list of addresses. Open in Excel, mail merge your letter template, and post the same day.
Use Insights to advise vendors
The Insights tab shows average asking prices and time on market. Reference this data in conversations with vendors to demonstrate local expertise.
The key to results: Speed matters more than anything. A vendor who had their sale fall through this morning is most receptive to contact today — not next week. Check your dashboard daily and act the same day wherever possible.
Understanding the four trigger events
Each tab tracks a different moment when a vendor is likely to be reconsidering their current agent.
| Trigger event | What it means | Why it matters | Priority |
|---|---|---|---|
| Withdrawn | Vendor has removed property from market | Actively reconsidering their agent right now | Highest |
| Fallen through | An accepted sale has collapsed | Frustrated and uncertain — receptive to a fresh approach | High |
| Price reduced | Asking price has been lowered | Confidence in current agent may be wavering | Medium |
| Listed 12+ weeks | Property on market over 12 weeks | Approaching contract end — may consider switching | Medium |
Withdrawn today
Fallen through today
Reduced today
Reached 12 weeks today
Withdrawn listings
Sellers who have removed their property today — contact them immediately
Fallen-through sales
Sales that collapsed today — reach out before they start searching for a new agent
Price reductions
Properties reduced in price today — confidence in the current agent may be wavering
Reached 12 weeks today
Properties crossing the 12-week threshold today — their agent's contract may be ending
Live market intelligence across your postcodes — use this data in valuation conversations with vendors.
1-bed avg. price
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2-bed avg. price
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3-bed avg. price
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4-bed avg. price
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Avg. days on market
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all property types
Total for sale
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across your postcodes
Properties currently for sale — map
Every active listing across your postcodes.
Listings by bedrooms
How many properties are listed at each bedroom count.
Average asking price by bedrooms
How asking prices vary by bedroom count across your postcodes.
Listings by property type
Which property types make up the current market.
Average asking price by property type
How asking prices vary across property types.
Market listing share by estate agent
Which agents are winning the most instructions in your area — your direct competitive landscape.
Use the average asking price by bedrooms when meeting vendors — if their property is priced above the average for its bedroom count in your area, that's a powerful data point to support a more realistic valuation.
What has actually sold recently — use this to understand what buyers are paying and which agents are closing deals.
1-bed avg. price
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2-bed avg. price
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3-bed avg. price
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4-bed avg. price
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Avg. days to sale
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all property types
Total sold
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in last 30 days
Sales agreed by bedrooms
Which bedroom counts are selling most in the last 30 days.
Sales agreed by property type
Which property types are completing sales most frequently.
Time on market before sale — by property type
How long each property type typically takes to sell.
Time on market before sale — by bedrooms
How long properties at each bedroom count typically take to sell.
Sales agreed by estate agent
Which agents are actually closing deals — compare this against the listing share above to see which agents convert well and which are just accumulating stock.
Compare the listing share chart above with this sales agreed chart — an agent with a large share of listings but a small share of sales is accumulating stock without converting. That's a powerful argument for why a vendor should consider switching to an agent with a better conversion rate.
Withdrawn listings — map
Properties withdrawn from the market in the last 7 days across your postcodes.
Withdrawn listings — addresses
These vendors have removed their property from the market. This is your highest-priority contact list — reach out the same day wherever possible.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market | Date of lead |
|---|---|---|---|---|---|---|---|
| Loading addresses... | |||||||
Properties withdrawn after 30 or more days on market are most likely genuinely reconsidering their agent. Download the CSV and send a personalised letter the same day.
Withdrawals by property type
Which property types are being withdrawn most frequently.
Withdrawals by bedrooms
Which bedroom counts are seeing the most withdrawals.
Avg. days on market before withdrawal — by type
How long properties were listed before being withdrawn, by property type.
Avg. days on market before withdrawal — by bedrooms
How long properties were listed before being withdrawn, by bedroom count.
Fallen-through sales — map
Sales that have collapsed after an offer was accepted, across your postcodes in the last 7 days.
Fallen-through sales — addresses
These sales have collapsed after an offer was accepted. The vendor is back at square one — uncertain and frustrated. A calm, professional approach from a new agent right now can make a strong impression.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market | Date of lead |
|---|---|---|---|---|---|---|---|
| Loading addresses... | |||||||
Pay particular attention to properties that have been on the market a long time before the sale fell through — these vendors have had a double disappointment and are most likely to consider switching agent.
Fallen-through sales by property type
Which property types are seeing the most fallen-through sales.
Fallen-through sales by bedrooms
Which bedroom counts are seeing the most fallen-through sales.
Avg. days on market when sale fell through — by type
How long properties had been listed when the sale collapsed, by property type.
Avg. days on market when sale fell through — by bedrooms
How long properties had been listed when the sale collapsed, by bedroom count.
Price reductions — map
Properties where the asking price has been reduced across your postcodes in the last 7 days.
Price reductions — addresses
These vendors have reduced their asking price — a sign that expectations aren't being met and confidence in their current agent may be wavering.
| Address | Reduction | Type | Beds | Current agent | Asking price | Date listed | Date of lead |
|---|---|---|---|---|---|---|---|
| Loading addresses... | |||||||
Reductions of £25,000 or more signal that the vendor and their agent have lost confidence in the strategy. These are worth prioritising for a personal approach.
Reductions by property type
Number of reductions and average reduction amount by property type.
Reductions by bedrooms
Number of reductions and average reduction amount by bedroom count.
Properties that have just reached 12 weeks on the market in the last 7 days — your highest priority contacts in this tab.
Fresh leads — map
Properties crossing the 12-week threshold this week across your postcodes.
Fresh leads — addresses
These properties have just hit 12 weeks on the market. Their agent's contract may be ending and vendor frustration is likely at its peak — contact them this week.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market |
|---|---|---|---|---|---|---|
| Loading addresses... | ||||||
These vendors have just hit 12 weeks — a critical moment. Their agent's typical contract is ending and frustration is at its highest. A letter this week offering a free valuation and a fresh marketing approach is perfectly timed.
The complete picture of every property that has been on the market for over 12 weeks across your postcodes.
All stale listings — map
Every property currently listed for over 12 weeks across your postcodes.
All stale listings — addresses
Use this table to monitor the full landscape of struggling properties in your area. Properties approaching 6 months on the market are particularly high-value opportunities.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market |
|---|---|---|---|---|---|---|
| Loading addresses... | ||||||
Sort by days on market to find the most distressed vendors. A property at 180+ days has likely tried price reductions and is running out of patience — they may be very receptive to a completely fresh approach.
Understand where stock is stalling and how long by property type and bedroom count.
Stale listings by property type
Which property types have been on the market longest across your postcodes.
Average days on market by bedrooms
How long properties are sitting unsold, broken down by number of bedrooms.
Stale listings — avg. asking price by type
Average asking price of properties that have been on market 12+ weeks, by property type.
Stale listings — avg. asking price by bedrooms
Average asking price of properties that have been on market 12+ weeks, by bedroom count.
All properties for sale — map
Every active listing across your postcodes. Use this alongside the Insights tab to understand the competitive landscape.
All properties for sale — addresses
A complete picture of every active listing across your postcodes.
| Address | Type | Beds | Agent | Asking price | Date listed | Days on market |
|---|---|---|---|---|---|---|
| Loading addresses... | ||||||
Days on market are colour coded — amber (77–83 days) means the property is approaching 12 weeks and you should make contact this week. Red (84+ days) means they have already crossed the 12-week threshold and will appear in the Listed 12+ Weeks tab.
For sale — by property type
Number of active listings across property types in your postcodes.
For sale — by bedrooms
Number of active listings by bedroom count.
Avg. asking price — by property type
Average asking prices across property types currently listed.
Avg. asking price — by bedrooms
Average asking prices by bedroom count currently listed.
Listing share by estate agent
Which agents hold the most active listings in your postcode area right now.
