Streets Ahead Property Services

[Agency Name]

Postcodes covered: [e.g. KT17, KT19]

Updated: [Date]

Today's alerts

This week

For sale

Last updated

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Overview
Daily focus
Insights
Withdrawn
Fallen through
Price reductions
Listed 12+ weeks
For sale

How to get the most from your dashboard

Your dashboard is updated every morning with new opportunities across your postcode districts.

1

Check Daily Focus first

Start here every morning. It summarises all trigger events overnight so you can see at a glance what's changed and who to contact today.

2

Download and act

Use the Download CSV button on any tab to get a clean list of addresses. Open in Excel, mail merge your letter template, and post the same day.

3

Use Insights to advise vendors

The Insights tab shows average asking prices and time on market. Reference this data in conversations with vendors to demonstrate local expertise.

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The key to results: Speed matters more than anything. A vendor who had their sale fall through this morning is most receptive to contact today — not next week.

Understanding the four trigger events

Each tab tracks a different moment when a vendor is likely to be reconsidering their current agent.

Trigger event What it means Why it matters Priority
Withdrawn Vendor has removed property from market Actively reconsidering their agent right now Highest
Fallen through An accepted sale has collapsed Frustrated and uncertain — receptive to a fresh approach High
Price reduced Asking price has been lowered Confidence in current agent may be wavering Medium
Listed 12+ weeks Property on market over 12 weeks Approaching contract end — may consider switching Medium

Withdrawn today

Fallen through today

Reduced today

Reached 12 weeks today

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Withdrawn listings

Sellers who have removed their property today — contact them immediately

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Fallen-through sales

Sales that collapsed today — reach out before they start searching for a new agent

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Price reductions

Properties reduced in price today

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Reached 12 weeks today

Properties crossing the 12-week threshold today

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Currently for sale

Live market intelligence across your postcodes — use this data in valuation conversations with vendors.

1-bed avg. price

2-bed avg. price

3-bed avg. price

4-bed avg. price

Avg. days on market

all property types

Total for sale

across your postcodes

Properties currently for sale — map

Every active listing across your postcodes.

Listings by bedrooms

How many properties are listed at each bedroom count.

Listings by property type

Which property types make up the current market.

Average asking price by bedrooms

How asking prices vary by bedroom count.

Average asking price by property type

How asking prices vary across property types.

Average time on market by property type

How long properties are sitting unsold by type — use this to set realistic vendor expectations.

Average time on market by bedrooms

How long properties are sitting unsold by bedroom count.

Market listing share by estate agent

Which agents are winning the most instructions in your area — your direct competitive landscape.

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Use the average asking price by bedrooms when meeting vendors — if their property is priced above the average for its bedroom count in your area, that's a powerful data point to support a more realistic valuation.

Sales agreed — last 30 days

What has actually sold recently — use this to understand what buyers are paying and which agents are closing deals.

1-bed avg. price

2-bed avg. price

3-bed avg. price

4-bed avg. price

Avg. days to sale

all property types

Total sold

in last 30 days

Sales agreed by bedrooms

Which bedroom counts are selling most in the last 30 days.

Sales agreed by property type

Which property types are completing sales most frequently.

Avg. asking price of agreed sales — by bedrooms

What buyers are actually paying by bedroom count — compare against the for sale averages above.

Avg. asking price of agreed sales — by property type

What buyers are actually paying by property type.

Time on market before sale — by property type

How long each property type typically takes to sell.

Time on market before sale — by bedrooms

How long properties at each bedroom count typically take to sell.

Sales agreed by estate agent

Which agents are actually closing deals — compare against the listing share above to identify which agents convert well and which accumulate stock.

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Compare the listing share chart above with this sales agreed chart — an agent with many listings but few sales is accumulating stock without converting. That's a powerful argument for why a vendor should consider switching.

Withdrawn listings — map

Properties withdrawn from the market in the last 7 days across your postcodes.

Withdrawn listings — addresses

These vendors have removed their property from the market. This is your highest-priority contact list — reach out the same day wherever possible.

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Download CSV
Address Type Beds Current agent Asking price Date listed Days on market Date of lead
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Properties withdrawn after 30 or more days on market are most likely genuinely reconsidering their agent. Download the CSV and send a personalised letter the same day.

Withdrawals by property type

Number of withdrawals and average days on market before withdrawal, by property type.

Count Avg. days on market

Withdrawals by bedrooms

Number of withdrawals and average days on market before withdrawal, by bedroom count.

Count Avg. days on market

Fallen-through sales — map

Sales that have collapsed after an offer was accepted, across your postcodes in the last 7 days.

Fallen-through sales — addresses

These sales have collapsed after an offer was accepted. The vendor is back at square one — a calm, professional approach from a new agent right now can make a strong impression.

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Download CSV
Address Type Beds Current agent Asking price Date listed Days on market Date of lead
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Pay particular attention to properties that have been on the market a long time before the sale fell through — these vendors have had a double disappointment and are most likely to consider switching agent.

Fallen-through sales by property type

Number of fallen-through sales and average days on market when the sale collapsed, by property type.

Count Avg. days on market

Fallen-through sales by bedrooms

Number of fallen-through sales and average days on market when the sale collapsed, by bedroom count.

Count Avg. days on market

Price reductions — map

Properties where the asking price has been reduced across your postcodes in the last 7 days.

Price reductions — addresses

These vendors have reduced their asking price — a sign that confidence in their current agent may be wavering.

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Download CSV
Address Reduction Type Beds Current agent Asking price Date listed Date of lead
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Reductions of £25,000 or more signal that the vendor and their agent have lost confidence in the strategy. These are worth prioritising for a personal approach.

Reductions by property type

Number of reductions and average reduction amount by property type.

Count Avg. reduction

Reductions by bedrooms

Number of reductions and average reduction amount by bedroom count.

Count Avg. reduction
This week's fresh leads

Properties that have just reached 12 weeks on the market in the last 7 days — your highest priority contacts in this tab.

Fresh leads — map

Properties crossing the 12-week threshold this week across your postcodes.

Fresh leads — addresses

These properties have just hit 12 weeks. Their agent's contract may be ending and frustration is likely at its peak — contact them this week.

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Download CSV
Address Type Beds Current agent Asking price Date listed Days on market
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💡

These vendors have just hit 12 weeks — a critical moment. A letter this week offering a free valuation and a fresh marketing approach is perfectly timed.

All properties listed 12+ weeks

The complete picture of every property that has been on the market for over 12 weeks across your postcodes.

All stale listings — map

Every property currently listed for over 12 weeks across your postcodes.

All stale listings — addresses

Use this table to monitor the full landscape of struggling properties. Properties approaching 6 months on the market are particularly high-value opportunities.

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Download CSV
Address Type Beds Current agent Asking price Date listed Days on market
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Sort by days on market to find the most distressed vendors. A property at 180+ days has likely tried price reductions and is running out of patience — they may be very receptive to a completely fresh approach.

Market analysis

Understand where stock is stalling and how long, by property type and bedroom count.

Stale listings by property type

Count of stale listings and average asking price by property type.

Count Avg. asking price

Stale listings by bedrooms

Count of stale listings and average asking price by bedroom count.

Count Avg. asking price

All properties for sale — map

Every active listing across your postcodes. Use the Insights tab for detailed market analysis.

All properties for sale — addresses

A complete picture of every active listing across your postcodes. Cross-reference with the Insights tab — any property approaching the average days on market is worth adding to your watch list.

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Download CSV
Address Type Beds Agent Asking price Date listed Days on market
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Days on market are colour coded — amber (77–83 days) means the property is approaching 12 weeks. Red (84+ days) means they've crossed the threshold and appear in the Listed 12+ Weeks tab.

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