Streets Ahead Property Services
[Agency Name]
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Welcome to your dashboard
[Agency Name]
Your dashboard monitors the property market across your postcodes every day and surfaces the vendors most likely to be reconsidering their current agent. The data updates every morning — check it daily and act the same day for the best results.
Your tabs at a glance
Your daily 10-minute workflow
Follow this routine every morning to get maximum value from your dashboard. The whole process takes under 10 minutes.
Open Daily Focus — 2 minutes
Check the four summary numbers at the top. Any withdrawals or fallen-through sales today are your highest priority — these vendors need to hear from you today, not tomorrow.
Download the CSV for each active section — 2 minutes
Click Download CSV on any section that has leads today. Open it in Excel, copy the addresses into your letter template, and have it ready to post. For fallen-through sales and withdrawals, aim to have the letter in the post by midday.
Check the weekly tabs for follow-up opportunities — 3 minutes
Scan the Withdrawn, Fallen Through, Price Reductions and Listed 12+ Weeks tabs for properties you haven't contacted yet this week. Pay particular attention to the Listed 12+ Weeks tab — check the fresh leads section for properties that just crossed the threshold in the last 7 days.
Use Insights before valuations — 3 minutes when needed
Before any valuation appointment, open the Insights tab and note the average asking price for the relevant bedroom count and property type. Use the agent market share charts to position yourself against competitors. This data makes a strong impression in face-to-face conversations.
What to say — letter writing quick reference
Each trigger event calls for a slightly different tone. Use these as a starting point for your letter templates.
Tone: Empathetic and confident. They've had a frustrating experience — acknowledge it without criticising their previous agent.
Key message: You've noticed their property has come off the market and you'd welcome the chance to share a fresh perspective on how you'd approach the sale differently.
Tone: Calm and reassuring. A fallen-through sale is deeply stressful — the vendor needs to feel that someone has a plan.
Key message: Sales falling through is more common than people think, and with the right approach the property can be back under offer quickly. You have a proven process for re-launching effectively.
Tone: Helpful and data-led. Don't be critical — focus on what you'd do differently with marketing and presentation.
Key message: A price reduction is sometimes the right move, but marketing strategy and presentation matter just as much. You'd like to share some thoughts on how to generate renewed interest.
Tone: Professional and proactive. Position yourself as the fresh start they've been waiting for.
Key message: Properties that have been on the market for 12 weeks or more often just need a fresh pair of eyes. You'd welcome the opportunity to provide a free, no-obligation valuation and marketing review.
One rule for all letters: never mention the vendor's current agent by name, and never be critical of them. Your letter should make the vendor feel hopeful about what comes next, not angry about what went before. Positivity wins instructions.
How to get the most from your dashboard
Your dashboard is updated every morning with new opportunities across your postcode districts.
Check Daily Focus first
Start here every morning. It summarises all trigger events overnight so you can see at a glance what's changed and who to contact today.
Download and act
Use the Download CSV button on any tab to get a clean list of addresses. Open in Excel, mail merge your letter template, and post the same day.
Use Insights to advise vendors
The Insights tab shows average asking prices and time on market. Reference this data in conversations with vendors to demonstrate local expertise.
The key to results: Speed matters more than anything. A vendor who had their sale fall through this morning is most receptive to contact today — not next week.
Understanding the four trigger events
Each tab tracks a different moment when a vendor is likely to be reconsidering their current agent.
| Trigger event | What it means | Why it matters | Priority |
|---|---|---|---|
| Withdrawn | Vendor has removed property from market | Actively reconsidering their agent right now | Highest |
| Fallen through | An accepted sale has collapsed | Frustrated and uncertain — receptive to a fresh approach | High |
| Price reduced | Asking price has been lowered | Confidence in current agent may be wavering | Medium |
| Listed 12+ weeks | Property on market over 12 weeks | Approaching contract end — may consider switching | Medium |
Withdrawn today
Fallen through today
Reduced today
Reached 12 weeks today
Withdrawn listings
Sellers who have removed their property today — contact them immediately
Fallen-through sales
Sales that collapsed today — reach out before they start searching for a new agent
Price reductions
Properties reduced in price today
Reached 12 weeks today
Properties crossing the 12-week threshold today
Live market intelligence across your postcodes — use this data in valuation conversations with vendors.
1-bed avg. price
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2-bed avg. price
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3-bed avg. price
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4-bed avg. price
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Avg. days on market
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all property types
Total for sale
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across your postcodes
Properties currently for sale — map
Every active listing across your postcodes.
Listings by bedrooms
How many properties are listed at each bedroom count.
Listings by property type
Which property types make up the current market.
Average asking price by bedrooms
How asking prices vary by bedroom count.
Average asking price by property type
How asking prices vary across property types.
Average time on market by property type
How long properties are sitting unsold by type — use this to set realistic vendor expectations.
Average time on market by bedrooms
How long properties are sitting unsold by bedroom count.
Market listing share by estate agent
Which agents are winning the most instructions in your area — your direct competitive landscape.
Use the average asking price by bedrooms when meeting vendors — if their property is priced above the average for its bedroom count in your area, that's a powerful data point to support a more realistic valuation.
What has actually sold recently — use this to understand what buyers are paying and which agents are closing deals.
1-bed avg. price
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2-bed avg. price
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3-bed avg. price
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4-bed avg. price
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Avg. days to sale
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all property types
Total sold
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in last 30 days
Sales agreed by bedrooms
Which bedroom counts are selling most in the last 30 days.
Sales agreed by property type
Which property types are completing sales most frequently.
Avg. asking price of agreed sales — by bedrooms
What buyers are actually paying by bedroom count — compare against the for sale averages above.
Avg. asking price of agreed sales — by property type
What buyers are actually paying by property type.
Time on market before sale — by property type
How long each property type typically takes to sell.
Time on market before sale — by bedrooms
How long properties at each bedroom count typically take to sell.
Sales agreed by estate agent
Which agents are actually closing deals — compare against the listing share above to identify which agents convert well and which accumulate stock.
Compare the listing share chart above with this sales agreed chart — an agent with many listings but few sales is accumulating stock without converting. That's a powerful argument for why a vendor should consider switching.
Withdrawn listings — map
Properties withdrawn from the market in the last 7 days across your postcodes.
Withdrawn listings — addresses
These vendors have removed their property from the market. This is your highest-priority contact list — reach out the same day wherever possible.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market | Date of lead | |
|---|---|---|---|---|---|---|---|---|
| Loading... | ||||||||
Properties withdrawn after 30 or more days on market are most likely genuinely reconsidering their agent. Download the CSV and send a personalised letter the same day.
Withdrawals by property type
Number of withdrawals and average days on market before withdrawal, by property type.
Withdrawals by bedrooms
Number of withdrawals and average days on market before withdrawal, by bedroom count.
Fallen-through sales — map
Sales that have collapsed after an offer was accepted, across your postcodes in the last 7 days.
Fallen-through sales — addresses
These sales have collapsed after an offer was accepted. The vendor is back at square one — a calm, professional approach from a new agent right now can make a strong impression.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market | Date of lead | |
|---|---|---|---|---|---|---|---|---|
| Loading... | ||||||||
Pay particular attention to properties that have been on the market a long time before the sale fell through — these vendors have had a double disappointment and are most likely to consider switching agent.
Fallen-through sales by property type
Number of fallen-through sales and average days on market when the sale collapsed, by property type.
Fallen-through sales by bedrooms
Number of fallen-through sales and average days on market when the sale collapsed, by bedroom count.
Price reductions — map
Properties where the asking price has been reduced across your postcodes in the last 7 days.
Price reductions — addresses
These vendors have reduced their asking price — a sign that confidence in their current agent may be wavering.
| Address | Reduction | Type | Beds | Current agent | Asking price | Date listed | Date of lead | |
|---|---|---|---|---|---|---|---|---|
| Loading... | ||||||||
Reductions of £25,000 or more signal that the vendor and their agent have lost confidence in the strategy. These are worth prioritising for a personal approach.
Reductions by property type
Number of reductions and average reduction amount by property type.
Reductions by bedrooms
Number of reductions and average reduction amount by bedroom count.
Properties that have just reached 12 weeks on the market in the last 7 days — your highest priority contacts in this tab.
Fresh leads — map
Properties crossing the 12-week threshold this week across your postcodes.
Fresh leads — addresses
These properties have just hit 12 weeks. Their agent's contract may be ending and frustration is likely at its peak — contact them this week.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market | |
|---|---|---|---|---|---|---|---|
| Loading... | |||||||
These vendors have just hit 12 weeks — a critical moment. A letter this week offering a free valuation and a fresh marketing approach is perfectly timed.
The complete picture of every property that has been on the market for over 12 weeks across your postcodes.
All stale listings — map
Every property currently listed for over 12 weeks across your postcodes.
All stale listings — addresses
Use this table to monitor the full landscape of struggling properties. Properties approaching 6 months on the market are particularly high-value opportunities.
| Address | Type | Beds | Current agent | Asking price | Date listed | Days on market |
|---|---|---|---|---|---|---|
| Loading... | ||||||
Sort by days on market to find the most distressed vendors. A property at 180+ days has likely tried price reductions and is running out of patience — they may be very receptive to a completely fresh approach.
Understand where stock is stalling and how long, by property type and bedroom count.
Stale listings by property type
Count of stale listings and average asking price by property type.
Stale listings by bedrooms
Count of stale listings and average asking price by bedroom count.
All properties for sale — map
Every active listing across your postcodes. Use the Insights tab for detailed market analysis.
All properties for sale — addresses
A complete picture of every active listing across your postcodes. Cross-reference with the Insights tab — any property approaching the average days on market is worth adding to your watch list.
| Address | Type | Beds | Agent | Asking price | Date listed | Days on market |
|---|---|---|---|---|---|---|
| Loading... | ||||||
Days on market are colour coded — amber (77–83 days) means the property is approaching 12 weeks. Red (84+ days) means they've crossed the threshold and appear in the Listed 12+ Weeks tab.
Your mailing credits
Credits are used each time you send a batch of letters. One credit = one letter delivered by Royal Mail.
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credits remaining
Credits never expire. After payment, balance is updated within 1 working hour.
Credit bundles
Buy in bulk to reduce the per-letter cost.
Your letter templates
These are the letters sent when you click Send Letters on each section. Contact Streets Ahead Property Services to update any template.
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Sent to vendors who have removed their property from the market. Empathetic tone, fresh approach offer.
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Sent to vendors whose sale has collapsed. Calm, reassuring tone with a clear re-launch plan.
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Sent to vendors who have reduced their asking price. Data-led approach, marketing strategy focus.
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Sent to vendors approaching contract end. Professional, proactive tone offering a free valuation review.
Send history
Every batch of letters sent through the dashboard. Credits are deducted at the time of sending.
| Date & time | Category | Letters sent | Credits used | Balance after | Status | Addresses |
|---|---|---|---|---|---|---|
| Loading history... | ||||||
Send history is stored for 90 days. Sends older than 90 days are automatically removed.
For the fastest results, use the Send Letters button on the Daily Focus tab each morning — letters sent before 10am are typically delivered within 2–3 working days via Royal Mail.
