Streets Ahead Property Services
[Agency Name]
Postcodes covered: [e.g. KT17, KT19]
Today's alerts
[X]
This week
[X]
For sale
[X]
Last updated
[Date]
How to get the most from your dashboard
Your dashboard is updated every morning with new opportunities across your postcode districts. Use the guide below to understand what each tab means and how to act on it.
Check Daily Focus first
Start here every morning. It summarises all trigger events overnight so you can see at a glance what's changed and who to contact today.
Download and act
Use the Download CSV button on any tab to get a clean list of addresses. Open in Excel, mail merge your letter template, and post the same day.
Use Insights to advise vendors
The Insights tab shows average asking prices and time on market. Reference this data in conversations with vendors to demonstrate local expertise.
The key to results: Speed matters more than anything. A vendor who had their sale fall through this morning is most receptive to contact today — not next week. Check your dashboard daily and act the same day wherever possible.
Understanding the four trigger events
Each tab tracks a different moment when a vendor is likely to be reconsidering their current agent.
| Trigger event | What it means | Why it matters | Priority |
|---|---|---|---|
| Withdrawn | Vendor has removed property from market | Actively reconsidering their agent right now | Highest |
| Fallen through | An accepted sale has collapsed | Frustrated and uncertain — receptive to a fresh approach | High |
| Price reduced | Asking price has been lowered | Confidence in current agent may be wavering | Medium |
| Listed 12+ weeks | Property on market over 12 weeks | Approaching contract end — may consider switching | Medium |
Today's opportunities at a glance
Your single most important tab. Check here first each morning — all trigger events from overnight are summarised so you can prioritise who to contact today.
Withdrawn
[X]
Fallen through
[X]
Reduced
[X]
Listed 12+ wks
[X]
Start with withdrawn listings and fallen-through sales — these vendors are actively reconsidering their agent right now. Reach out today, not tomorrow.
Local market intelligence
Use this data to have more credible, evidence-based conversations with vendors. Knowing the average asking price and time on market in your postcodes makes you a more convincing adviser.
3-bed avg. asking price
[£XXX,XXX]
across [X] properties
4-bed avg. asking price
[£XXX,XXX]
across [X] properties
Avg. days on market
[XX] days
all property types
Total for sale
[XXX]
across your postcodes
Reference the average days on market when speaking to vendors — if their property has been listed longer than average, that's a powerful reason to consider a fresh approach with a new agent.
Withdrawn listings — last 7 days
These vendors have removed their property from the market. They're frustrated and actively reconsidering their options. This is your highest-priority contact list — reach out the same day wherever possible.
| Address | Type | Beds | Current agent | Asking price | Days listed | Date of lead |
|---|---|---|---|---|---|---|
| Your withdrawn listing data will appear here | ||||||
Properties withdrawn after 30 or more days on market are most likely genuinely reconsidering their agent. Download the CSV and send a personalised letter the same day.
Fallen-through sales — last 7 days
These sales have collapsed after an offer was accepted. The vendor is back at square one — uncertain and frustrated. A calm, professional approach from a new agent right now can make a strong impression.
| Address | Type | Beds | Current agent | Asking price | Days on market | Date of lead |
|---|---|---|---|---|---|---|
| Your fallen-through sale data will appear here | ||||||
Pay particular attention to properties that have been on the market a long time before the sale fell through — these vendors have had a double disappointment and are most likely to consider switching agent.
Price reductions — last 7 days
These vendors have reduced their asking price — a sign that expectations aren't being met and confidence in their current agent may be wavering. A well-timed approach with a fresh strategy could win you the instruction.
| Address | Reduction | Type | Beds | Current agent | Asking price | Date of lead |
|---|---|---|---|---|---|---|
| Your price reduction data will appear here | ||||||
Large reductions of £25,000 or more are a strong signal that the vendor and their agent have lost confidence in the strategy. Prioritise these for a personal approach.
Listed over 12 weeks
Properties that have been on the market for over 12 weeks are approaching or past the typical agent contract length. These vendors may soon be free to relist — and will be looking for a fresh perspective.
| Address | Type | Beds | Current agent | Asking price | Days on market |
|---|---|---|---|---|---|
| Your long-listed property data will appear here | |||||
A vendor 90+ days into their listing with no sale is almost certainly frustrated. A letter this week offering a free valuation and a fresh marketing approach is very well timed.
All properties currently for sale
A complete picture of every active listing across your postcodes. Use this alongside the Insights tab to understand the competitive landscape — which agents are most active and where the opportunities are.
| Address | Type | Beds | Agent | Asking price | Days on market | Date listed |
|---|---|---|---|---|---|---|
| Your for sale data will appear here | ||||||
Cross-reference this tab with Insights — any property approaching the average days on market for your area is worth adding to your watch list. It may appear in the 12+ weeks tab soon.
